Ashley Shewey, MBA
Multimedia Marketing & Communications Professional

Public Relations Manager | YMCA of the USA

2022 - Present

• Provide public relations and marketing support for the 2,600+ local YMCA organizations across the United States.

• Elevate and protect the Y brand on a national and global level.

• Secure and manage national media placements across the country.

• Manage national partnerships and financial development opportunities.

• Represent the national resource office on behalf of the public relations department.

• Led the 2023 Safety Around Water national public relations campaign, resulting in 165% above industry standards for impressions and 583% above click-through goals.

• Increased 2023 monthly public relations toolkit downloads, which are provided to the 2,600+ YMCAs across the country, by 125%.

• Helped secure over 29 million total media impressions for YMCA of the USA in 2023.

 

Association Marketing Director | YMCA of Southern Nevada

​2017 - 2022 (Las Vegas, NV)

• Responsible for all marketing and communication efforts for the YMCA of Southern Nevada

• Increase membership sales, retention, program enrollment, donations and raise awareness of the organization through new and innovative marketing techniques

• Lead and streamline all marketing initiatives across a four-branch association.

• Create and manage all graphic design, video, social media and website content association-wide

• Manage, plan and produce annual fundraising event, featuring 300+ guests.

  • Increased yearly membership revenue by $500,00 within the first two years at the YMCA

  • Leader of the Program & Development Committee, comprised of board members and local leaders

  • Provided marketing support & helped shape the $10 million strategic plan to enhance the association

 

Marketing Manager | Florida Region of USA Volleyball

​2014 - 2017 (Orlando, FL)

• Responsible for all marketing efforts for the organization, both indoor & outdoor programs

• Produce marketing/promotional materials, videos, web content & social media channels

• Represent the organization at local, state, national and international events

• Organize special projects and cultivate relationships with members, officials, athletes & media

  • Editor, Vol-eNews (monthly newsletter sent out to 14,000+ members)

  • Writer and copyeditor of all press releases sent out on behalf of organization

  • Social Media Liaison for the International Volleyball Hall of Fame

  • Graphic Designer for all national publications

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Freelance Writer | iLS Network

​2014 - 2018 (Remote)

• Contribute articles and content for several apartment locator websites

• Research story ideas and fact-check online content

• Follow best SEO and link building practices, perform keyword research and basic HTML

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Digital Marketing Manager | iLS Network

​2013 - 2014 (Gainesville, FL/Orlando, FL/Tampa, FL)

• Produce and manage video, graphics and written content for 7 apartment locator websites

• Manage a team of writers and multimedia contractors throughout the state of Florida

• Prepare press releases and manage all social media marketing efforts

• Develop new marketing techniques and maintain client relationships throughout Florida

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Social & Multimedia Manager | Reserveage Organics

​2012 - 2013 (Gainesville, FL)

• Maintain and create contests/promotional content on company social media sites

• Responsible for daily social media updates and customer service relations for four brands

• Manage all social media marketing efforts related to advertising

• Create and edit video and other multimedia content

• Maintain social media relationships between national vendors and celebrity spokespeople

• Organizer of social media relations between company and Montel Williams/Paula Abdul

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Creative Services Coordinator | Gainesville Television Network

​2008 - 2012 (Gainesville, FL)

• Position: Creative Services Coordinator

  • Responsible for coordination of all station events and promotions

  • Build relationships with clients, non-profits and organizations

  • Market and brand material with advanced production equipment and technology

  • Act as on-air talent/host for My Florida Showcase and serve as PR liaison

• Position: Production Producer

  • Edit and produce local commercials, PSA’s and local interest shows

  • Build relationships with clients and surrounding media outlets

  • Market and brand material with advanced production equipment and technology

  • Coordinate promotions and events, and act as on-air talent/host​

• Position: Executive Sales Assistant

  • ​Assist Sales Department in the creation of sales packages and presentations

  • Create ratings and performance reports; track progress in trends and report findings

  • Market the station and represent the company at events and business headquarters

  • Associate with clients and develop and organize leads for new business

  • Prepare marketing materials and plan events

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Audience Page | The Late Show with David Letterman​

2009 - 2010 (New York City, NY)

• Exhibit excellent customer service skills and client relations for The Late Show

• Check VIP guests in and inform audience of important procedures while attending the show

• Ticket audience members and act as representative of audience department

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Production Manager | The Journey Church

2009 - 2010 (New York City, NY)

• Supervise and direct production crew and volunteers

• Technically direct and switch live services during the week

• Set-up each week for mobile services and troubleshoot technical problems

• Edit segments, interviews, write scripts and create content for services

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Newscast Director/ Assignment Editor| WCJB TV20 News

2006 - 2008 (Gainesville, FL)

• Responsible for the technical direction of daily newscasts, specials and topicals

• Accountable for the creation and implementation of show graphics

• Proficient in the switching of live studio shows and multiple live shots

• Edit and produce local commercials, PSA’s and local interest shows

• Research story ideas, followed important leads and wrote stories for the station website